Lydia Shoup

lydiashoup@gmail.com

OVERVIEW

9+ years of experience crafting digital content for ad agencies and startups

Effective collaborator and team player with experience managing multiple projects simultaneously with competing deadlines

Noted proofreading and editing skills

Reputation for taking initiative and being highly organized

PROFESSIONAL EXPERIENCE

Freelance Copywriter and Content Creator at Tribute Technology, Remote

November 2022 — Present

  • Writing and editing social posts, blogs, website copy, email newsletters, and print ads for  80+ funeral homes in the U.S.

  • Original blog copy contributed to increased digital reach for funeral homes

Luxury Travel Content Writer at EliteLyfe, Remote

May 2021 — Present

  • Writing luxury travel blog posts and travel guides for worldwide destinations applying SEO best practices

Freelance Copywriter at ARSENL, Remote

October 2022 — May 2024

  • Writing blogs and website copy for Toy World, a national wholesale balloons and party supplier. Efforts contributed to a 43.34% surge in website traffic from Q1 to Q3 2023 and an 84% increase in monthly revenue from May to October 2023.

  • Writing Instagram posts and blogs for Wyndham Reef Resort, a Cayman Islands tourism client

  • Writing email newsletter copy for Bierfrucht, a national purveyor of fruit purée for brewing

Clothia

CONTENT CREATOR (February 2021-September 2021)

  • Wrote daily Instagram posts and managed direct messages and comments

  • Edited fashion product descriptions and designer bios for specificity, clarity, and tone of voice

  • Wrote and edited weekly email newsletters

HomeToGo

LIFESTYLE BLOGGER (2017) 

  • Wrote lifestyle blog posts and listicles based around worldwide travel destinations 

Peak Ace

PPC MARKETING MANAGER & ONLINE EDITOR (August 2016- April 2017)

  • Wrote original travel-focused online ads 

  • Managed UK AdWords account for a major online company

  • Proofread and copyedited various online marketing materials for style and clarity 

EDUCATION

QUEEN MARY UNIVERSITY OF LONDON, MA in English Literature, 2013

SAVANNAH COLLEGE OF ART AND DESIGN, BFA in Performing Arts, 2009

CERTIFICATIONS

Enneagram Applications Certified Professional

Kundalini Yoga Teacher

 

SKILLS

Event Planning          Content Production              Excel                                 Public Speaking

Zoom Hosting           CMS                                    Written UK English           Acting & Theater

Social Media              Acrobat                                 Elementary Portuguese      Blogging